As influencers and skincare enthusiasts, we have tried so many products. We’re dedicated to finding a regimen with skincare products that work for everyone (and help you avoid ones that don’t). After years of testing all the products, swapping notes, and testing new formulas, there was still something missing.

Meet Rewind Youth Boost Bakuchiol Serum:

Get the retinol alternative serum everyone’s obsessing over—it’s not sticky and you’ll definitely notice the results. Even if you’ve tried other retinol serums with no luck, this is the serum you actually need for smoother skin and a youthful glow. Bakuchiol has all the benefits (re: smoothing, collagen production) without the negatives (like sun sensitivity, dried-out skin, and annoying irritation).

Rewind is packed full of powerful, skin-loving ingredients including:

Bakuchiol: A plant extract used to amplify collagen production, calm irritation, and minimize fine lines.

Vitamin C + Vitamin E: The antioxidant power couple that protects and restores the appearance of your skin.

Panthenol: The key for healthy moisture retention. Easy, dewy, beautiful!

Ceramides: The calming, replenishing star ingredient that brings back your natural glow.

Edelweiss Stem Cells: Firming and restorative—this erases wrinkles like nothing else.